Press releases – to announce new products or other company developments.

Editorial calendaring - to align the client’s products with scheduled feature stories in key trade publications.

Interviews – to establish the client as an expert media source.

Technical articles – generated by the agency to showcase the client’s expertise.

Syndication – a single article generated by the agency for publication in multiple news outlets nationally.

Press kit – to introduce the company to targeted reporters.

Trade show promotions – to maximize the client’s visibility and resources at important industry meetings or conferences.

Event sponsorships – to create a position of high visibility in target markets and generate community goodwill.

Speakers bureau – to raise the company’s visibility and establish its credentials by placing client executives as speakers at targeted industry conferences.

Special events – to create direct contact with target audiences at events staged to unveil a new product, bestow an award, cut a ribbon at a new facility or celebrate a milestone.

Community relations – to win community support for the company’s agenda.

Crisis counseling – to prevent or minimize damage to the client’s brand image and preserve marketplace equity.

Blog – to engage your audience(s) in direct dialogue, showcase your smarts and improve your Search Engine Optimization.

Podcast – to engage your audience(s) in direct dialogue, showcase your smarts and improve your Search Engine Optimization.