| |
Aladdin Remodelers' Marketing Wishes Granted By HLD
11.15.2009 - Aladdin Remodelers has been helping Long Island homeowners realize their design wish lists for 37 years, but the company has decided it is time to boost its visibility. Aladdin Remodelers called on Harrison Leifer DiMarco to generate some attention with a new Web site and the company’s first-ever television advertising campaign.
HLD’s Digital Communications team worked its magic to create a premium Web site that serves as the company’s new online showroom (www.aladdinkitchens.com). Rich with imagery that showcases Aladdin’s design portfolio and custom services, the Web site is also optimized for high search engine ranking.
The agency also created a 30-second TV commercial targeting female homeowners (View it here), which is posted on the new Web site’s home page as well. HLD also developed and negotiated a media plan to place the spot on local cable channels during the fall of 2009 and winter of 2010.
“Aladdin Remodelers has built a solid reputation for superior designs, materials and customer service, and we wanted everything we created for them to speak to that sense of excellence,” said Roy DiMarco, CEO of Harrison Leifer DiMarco. “Through our brand discovery process, we were able to define the customer profile, what homeowners are looking for and how Aladdin is able to deliver. All of these discoveries went into a strategic plan for the Web design, the TV commercial and the media buys.”
<-- Back
|
|
|
|
