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GAC is All Smiles with HLD on Board
1.9.2009 - GAC International, a leading orthodontic products manufacturer based in Bohemia, has retained HLD for an integrated marketing and public relations campaign.
GAC International provides orthodontists and their staffs with solutions and services designed to streamline the entire treatment process while delivering excellent, timely results for patients. GAC orthodontic systems, laboratory services, instruments, software and customer support work together to build a stronger, better practice from the inside out for the benefit of the global orthodontic community and for its patients.
HLD will be implementing a fully integrated communications program to launch GAC’s new ceramic orthodontic product, Mystique MB. The campaign will encompass market research, a brand identity program, sales collateral such as doctor and patient brochures, print ads and public relations. In addition, HLD’s public relations division has also been engaged to support GAC’s existing In-Ovation line of ceramic orthodontic products.
”The campaign for Mystique MB will extend GAC’s market leadership while introducing a new solution that advances the practice of orthodontics,” said Roy DiMarco, HLD President & CEO. “The orthodontic community will encounter Mystique MB through a variety of channels to educate specialists about the product’s benefits.”
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