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Harrison Leifer DiMarco Lands Meadow Ridge Capital Account
7.16.2007 - Meadow Ridge Capital LLC, a private equity firm with a focus on investments in entrepreneurial and family-owned food and packaging companies, has selected Harrison Leifer DiMarco as its agency of record. HLD will deliver a full range of integrated services to the account, including brand development, advertising, marketing, interactive communications and public relations.
Headquartered in Jericho, NY, Meadow Ridge Capital is being launched by the founders and former owners of FoodHandler Inc., the nation’s largest supplier of NSF certified food contact gloves. HLD’s assignment is to assist Meadow Ridge in generating awareness for the firm’s capabilities among food-related companies seeking financial and operating resources to fuel growth or to facilitate an ownership change.
“Meadow Ridge Capital’s principals are seasoned entrepreneurs with extensive operating experience in the food service industry. We will be able to leverage this to position the firm strongly in its niche,” says Jodi O’Sullivan, HLD Executive Vice President and Director of Business Development, who is leading the brand discovery process currently underway.
“HLD immediately grasped the nuances of our business and our approach to the market. We are very excited about working with them and are already impressed with their process of developing our brand identity,” said Meadow Ridge Capital CEO Dan Grinberg.
About Harrison Leifer DiMarco
Harrison Leifer DiMarco is a full-service advertising and marketing communications agency. Smart, strategically focused and creatively driven, the HLD team takes responsibility, takes ownership and takes action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, public relations, interactive, packaging and media. HLD has offices in Rockville Centre, NY; New York City and Orlando, FL. For more information, visit HLD online at www.hldnow.com.
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