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Another DiMarco Aims To Master Orlando
4.26.2007 - Another DiMarco has arrived in Orlando. Roy DiMarco, CEO of New York ad agency Harrison Leifer DiMarco, is ready to take on Central Florida’s growing demand for Madison Avenue-caliber marketing and communications, thanks to the region’s flourishing business community. DiMarco’s agency has established its newest branch office at 1800 Pembrook Drive.
HLD aims to enhance the vitality of Orlando’s marketing communications services offering by combining the agency’s strategic approach to advertising and public relations with an Orlando-based staff that has a clear understanding of the local business community. HLD will set itself apart from the competition with its unique branding process and depth of in-house talent, positioning the agency to become a primary resource for established local companies as well as the newcomers that are driving the region’s unprecedented expansion.
The new agency branch, dubbed HLD South, will be headed by marketing veteran Carolyn DiMarco and seasoned industry copywriter Sam Custodio. Associates in the Orlando office will interface directly with HLD’s creative and account services teams in New York to assemble the best qualified professionals to execute projects in Orlando and Central Florida.
HLD specializes in integrating a full range of marketing and public relations disciplines to help clients build their businesses and their brands. Strategically focused and creatively driven, the HLD team represents every aspect of the contemporary communications arsenal including the broad categories of branding, advertising, marketing, public relations, interactive, packaging and media. With offices currently in New York City and Rockville Centre, Long Island, the agency utilizes successful solutions to pinpoint clients’ needs and help them create or expand the market for their products and services.
“Due to continuing economic development in the Orlando region it was the next logical location for us to have a presence,” stated Roy DiMarco. “With HLD’s critical mass of talent in the New York offices, we are confident that our full palate of capabilities will prove to be an asset to the Orlando Business community.”
HLD South
HLD South’s Account Supervisor Carolyn DiMarco has helped clients across a range of industries connect with their target audiences. From tourism to retailing, milk to Mardi gras, Carolyn has strategized, purchased and managed it all for such showcase brands as Marriott Vacation Club International, Universal Studios Florida and McArthur Dairy.
Copy Strategist Sam Custodio has worked on both the client and agency side for many of the world’s A-list companies and superpower brands, including IBM, Haagen-Dazs, AOL and the Golf Channel, among others. Having lived and worked in Central Florida for several years now, Sam’s professional roots extend back to New York.
“There is a growing need in Central Florida for the sophistication that HLD brings with its strategic mindset,” said Carolyn. “HLD’s innovative thinking and fresh approach to its clients’ branding needs will provide Orlando businesses with access to forward thinking professionals who are immersed in the industry’s current trends.”
About HLD
Companies in industries ranging from real estate development, health care and high technology to packaged goods, philanthropy and professional services rely on Harrison Leifer DiMarco for smart, efficient solutions and creative executions to achieve their business goals. HLD is a member of the exclusive American Association of Advertising Agencies (“4As”) and the agency’s public relations arm, HLD/Blankman Public Relations, is a member of the Manning Selvage & Lee worldwide affiliate network. For more information please visit www.hldnow.com.
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