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Cholestech Corporation Retains HLD/Blankman Public Relations
5.8.2006 - Rockville Centre and New York City, NY May 8, 2006 -- Cholestech Corporation (NASDAQ: CTEC) has retained HLD/Blankman Public Relations to help promote its branded medical diagnostic products, the agency announced today.
Based in Hayward, California, Cholestech is a leading provider of health management solutions for chronic diseases. The company’s current diagnostic systems ? the Cholestech LDX? and the Cholestech GDX? -- provide lab-accurate results for lipid profile, blood glucose, A1C, liver enzymes and hs-CRP in just five minutes, enabling immediate risk assessment and therapeutic monitoring of heart disease, diabetes and inflammation. Cholestech’s mission is to be the leading worldwide provider of tools and information to healthcare professionals and consumers for the assessment of risk and the monitoring of therapy for chronic diseases.
HLD/B will serve as public relations agency of record for Cholestech, managing a national program to increase visibility for the LDX and GDX Systems, and their growing line of systems test cassettes, in the medical practitioner market. The program will emphasize the systems’ ease of use and revenue potential at the point-of-care.
“We are relying on HLD/Blankman to help drive our messages home to our target market, through a variety of tactics and market initiatives. The agency will have an intrinsic role on our marketing team,” said Roseann Burhenne, Director of Marketing for Cholestech. The assignment is effective immediately.
About HLD/Blankman
HLD/Blankman Public Relations is a division of Harrison Leifer DiMarco: The NOW Agency. Our mission is to help companies and organizations build and sustain market-leading brand awareness. Strategically focused and creatively driven, our team represents every discipline in the contemporary public relations arsenal, including media relations, product branding, crisis and issues management, community relations and special events. A member of the Manning Selvage & Lee worldwide affiliate network, HLD/B has offices in Manhattan and Rockville Centre.
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