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Superior Direct Care Retains Harrison Leifer DiMarco For Branding And Corporate Marketing
10.25.2005 - Superior Direct Care, Inc. has retained Harrison Leifer DiMarco for a branding and corporate marketing campaign to support its launch into the greater metropolitan New York market.
Headquartered in New York City, Superior Direct Care is a temporary staffing agency specializing in services for the developmentally disabled. Originally founded as an in-house agency dedicated exclusively to the temporary staffing needs of the Association for the Help of Retarded Children (AHRC), the largest provider of day programs and group homes in New York State, Superior Direct Care is now expanding its offering to other organizations throughout the five boroughs of New York City.
HLD’s first assignment was to develop a complete corporate identity program for the company, positioning Superior Direct Care against its highly specialized and trained field staff and its excellent track record with AHRC. The agency is currently developing corporate literature to support the company’s first sales program.
“HLD’s mission for Superior Direct Care is to build the communications foundation that will showcase the company’s experience, its expertise and its strengths to decision-makers within its target market. Our first assignments have engaged us in developing the branded look and tone that will set the stage for everything that follows. It is very rewarding to participate on the ground floor of such an important development stage for one of New York’s best regarded service providers in this growing field,” said Roy DiMarco, HLD President.
About HLD
Harrison Leifer DiMarco is The Now Agency. We are on a mission to help companies and organizations build and sustain market-leading brand awareness. Strategically focused and creatively driven, our team represents every discipline within the contemporary communications arsenal, including the broad categories of branding, advertising, public relations, interactive, package design and media. With offices in Manhattan and Rockville Centre, HLD is accessible to national and local clients and is poised to unleash the entrepreneurial spirit of NOW when, where and how they need it.
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