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HLD Wins Gold “In-awe” Award For Work With EON Labs
9.1.2004 - Harrison Leifer DiMarco has won a fourth International Award of Excellence (In-Awe) from the Medical Marketing Association, this time for its direct mail campaign for Eon Labs. The agency’s gold award was the top winner in the MMA 2004 Direct Mail/Brand Reminder category.
Executed over 12 months from November 2002 ? October 2003, the Eon campaign comprised a collectible series of 36 four-color postcards featuring historic advertisements and images from the pharmaceutical industry. A freestanding flip binder embossed with Eon’s logo and the campaign title -- Vintage Pharmacy -- was included to house the series for showcasing on pharmacists’ desks.
Who is Eon Labs?
Eon Labs, Inc. is one of the nation’s largest suppliers of generic pharmaceuticals providing high quality, affordable products. Eon Labs produces a broad range of pharmaceuticals in a wide variety of therapeutic categories. Their diverse product line consists of approximately 200 products representing various dosage strengths for 60 drugs.
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